“Another key element in our strategy is segmenting our audience according to the soccer team they support.” Patricia then sends out targeted emails to each segment. She says, “As a soccer-inspired brand, we optimize our fall newsletter by matching important events from Major League Soccer with promos and discounts.” ⚽ Patricia Lopez is the founder of Dirt Pitch Apparel. If your brand is sports-related, this is a golden opportunity to connect with your subscribers. □īecause your audience is kids and parents, feel free to use an eye-catching emoji or two in your back to school email subject lines.įor more back to school campaign ideas, check out our back to school marketing guide.įall marks the start of sports season, including soccer, football, ice hockey, field hockey, and basketball. Use cheerful graphics and warm copy to create an effective back-to-school email subscribers will want to click. Or design a two-for-one deal to fill a school backpack. Solve their problems and earn their trust with a discount or freebie on a service geared toward students. Make that first day back a little easier and you’ll earn their loyalty for life. The back-to-school, college, or university season can be a period of stress and change for parents and students alike. Becca marks the occasion with up to 25% off their beauty products. ⛱️ Send a Labor Day email with an exclusive promotional code or discount to tap into the holiday spirit and help your customers make the most of the last warm days. It’s the final chance for cook-outs, parades, and beach days before the weather turns. Labor Day marks the end of summer and the start of fall. From Labor Day to Thanksgiving, find out how to stand out from your competitors and attract that holiday spend. Engage your readers this time of year by celebrating their favorite fall holidays.
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